Re+Public, a new app from The Heavy Projects and Jordan Seiler’s PublicAdCampaign, offers a glimpse of a future where the everyday is augmented by digital readouts and signage, and Re+Public makes sure that art has a place in that future. Basically, Re+Public is an app for iPhone and Android platforms that reads certain walls like QR codes, but instead of sending you to a URL, scanning a mural pops an image onto the screen of your phone, overlaid on top of the mural. We teased this technology back in January when it was in beta, but here’s a reminder of what it looks like when the app is doing its thing:
And now Re+Public is available for free public download on Google Play or in The App Store. There are new walls that activate it too. The mural by MOMO at the top of this post is one, and if you download the app, you can test it out on that image.
This is some pretty amazing stuff. I’ve been listening to Jordan Seiler talk about the possibilities of Re+Public for a while, and eagerly awaiting its release. Yes, Re+Public 1.0 is definitely an early version of the software since you have to tell it to look for a specific mural before you hold it up to a wall and there are only a handful of sites that will activate any augmented reality content, but Re+Public is a fantastic proof of concept. Some day augmented reality will be the norm. Like in sci-fi movies, we’ll walk around with little implants in our eyes that will act as heads-up displays for everything around us. Do we want those displays to be showing us ads with deals for nearby restaurant deals, or art (or maybe both)? I vote for art.
If you’re in Miami next week, a lot of the murals that activate Re+Public are in Wynwood Walls (unless all that is getting painted over), so try it out. You can see all the locations where Re+Public works and test it out for yourself over on Re+Public’s website.
Photo courtesy of Re+Public
Category: Art News, Videos | Tags: jordan seiler, momo, public ad campaign