Dr. D‘s latest project, a collaboration with Disobedient Films, takes his ad busting beyond billboards. Sly TV, a parody of the British satellite TV company Sky (a part of Rupert Murdoch’s media empire), is perhaps most visible as a series of wheatpastes in East London.
Sly TV has its own website, and Sly’s ad campaign extends from street art to digital advertising.
It’s amazing what kind of targeting powers digital advertisers have. For as little as $10, you can buy an ad on Facebook and narrow your audience so that it’s only seen by wealthy young British men who go to university and love classic rock. Or just about any other audience you can imagine. Similar thing on Google. Want to reach people thinking about buying a new car? You can buy ads that display when people search “how to buy a car.” What if you want to reach people who are thinking about Sky TV? You can buy ads that display when people search for “Sky TV,” “Sky News,” or “Sky box.” And that’s just what Dr. D and Disobedient Films did.
Now, if you search any of the above search terms, there’s a chance that an ad will appear for the Sly TV website. Here’s what that ad looks like:
Sly TV bought similar ads for Facebook. So, if you fit their target audience (English-speaking men who live in the UK), keep an eye out for Sly TV in your newsfeed.
Photos and video courtesy of Disobedient Films
Category: Photos, Videos, Viral Art | Tags: dr. d, sky, sky news, sky tv