The Museum of the City of New York saves the seeds of a culture

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Mural by Daze behind a display of spray cans. Photo by gsz.

Well, really, the headline here isn’t entirely accurate. The artist and collector Martin Wong saved the seeds of a culture, and then donated his collection the Museum of the City of New York. And then the museum mostly kept those seeds hidden away for about twenty years. But now the museum, with the help of curator Sean Corcoran and others, has brought those seeds back into the spotlight for a new generation to learn from. Of course, I’m talking about City as Canvas, the new show at the Museum of the City of New York, and the seeds I’m talking about are the seeds of modern graffiti.

The back story behind City as Canvas is pretty great. Wong, a painter who lived in NYC’s East Village in the 80’s, was noticing graffiti and as he met some of the men and women behind it, he began supporting the young writers by buying their work. Eventually, that turned into a major collection of work by New York train writers like Sharp, Daze, Lee, Futura and many more. Wong even tried to open his own “Museum of American Graffiti” in 1989, but it didn’t work out. Still, Wong had amassed something special and unique that captured a very important time period for graffiti as artists transitioned from trains to canvases and teenagers to adults, and as graffiti itself spread from New York City to the rest of the world. Eventually, he donated his collection to the Museum of the City of New York. Those are the basics, but really, the story of Wong’s collection has already been told very well and in more detail in the New York Times, so do check out that article.

As for the show itself…

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Pose comes to NYC for VOLTA and a mural

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Yesterday morning, Pose MSK finished up this mural for The L.I.S.A. Project NYC at 188 Lafayette (Lafayette and Broome). This is phase one though. Later this year, Pose will be back to paint the entire five story wall.

Pose’s mural was organized by The L.I.S.A. Project NYC with support from Robin Mui, CEO of Sing Tao Newspapers NY, and Kate’s Paperie, which is right next to the mural.

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Pose in in New York City because he’s showing with Jonathan Levine Gallery at VOLTA this weekend for Armory Week. VOLTA tends to be one of my favorite fairs, along with Fountain and Scope. Fountain is great because it’s unpretentious and fun, Scope tends to have the most artists whose work I’m familiar so it’s a nice way to see what people have been up to, and VOLTA is where I go to find great new artists. VOLTA’s format is a bit abnormal, but it works great. Each gallery only shows one artist in their booth, so (at least compared to other fairs) it feels a lot less like a flea market or a mall. For a more detailed list of the art fairs happening in NYC this week, check Hyperallergic.

Here are some more photos of the new mural:

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The Wa brings the street inside, but not in that cheesy “I’m a street artist painting on canvas, therefore I’m bringing the street inside” way

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The completed indoor component of “Skate-anti-skate” by The Wa

Not all of these works are particularly new, but I want to point out a series by The Wa where he’s been improving cities in subtle ways that might not be immediately apparent as art, until he brings the results of his interventions into the gallery as sculpture. These works by The Wa are reminiscent of Brad Downey‘s CCTV Takedown series, but with a more labor-intensive process and a slightly different focus on what in the city modification. At the end of the day though, both series attempt to improve the general public’s experience in cities by providing more freedom in public spaces and both series involve highlighting the work through sculptures that get displayed indoors. Which is not to say that I don’t love what The Wa is doing as much as I love Downey’s series. On an aesthetic level, I actually prefer the sculptural end product that The Wa produces.

The sculpture shown above, Skate-anti-skate, was made from metal “skate stopper” pieces that The Wa removed from the street in Berlin in 2011. If you don’t skate, you may not have noticed things like this before, or you may have thought nothing of them, but skaters know them all too well. The seemingly functionless metal studs that often break up otherwise long and smooth sections of marble or metal in public spaces are there to make those spots difficult or impossible for skateboarders to skate on. For this sculpture, The Wa removed some skate stoppers to salvage the materials and reassemble them into something that looks like a skateboard. See the GIF below for before and after shots of where he got the material from:

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Practical tips: Secure communications

Installation by SpY in Madrid, Spain
Installation by SpY in Madrid, Spain

In the street art and graffiti community, many of us deal with sensitive data every day, but many of us do not protect ourselves from being snooped on. The NSA and GCHQ may have little interest in what you were doing running around with cans of paint last night, but other government agencies might care a great deal, and they also have a surprising level of access to your data and communications if you don’t protect yourself.

I’m not a lawyer or a security expert, and I’m not encouraging anyone to break the law. My tips in this post are not legal advice and they’re far from perfect. I simply want to get a discussion going about security in our community and suggest a few ways that we might begin to protect ourselves and communicate more securely. My suggestions are US-centric, but many of the same tips and concerns should apply no matter what country you’re in. Also, remember that no system is ever completely secure. If you have questions or more tips or you think my tips don’t work the way I say they do, please email me or leave a comment.

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Tim Hans shoots… Logan Hicks

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Logan Hicks is a forefather of the stenciling medium. With a background in printmaking, Hicks helped pioneer the use of multi-layer stencils to create strikingly complex portraits of urban environments. While many artists are satisfied with two or three stencil-layers to create images, Hicks has used up to 15 in a given piece. He is also known for his documentation of his adventures through the labyrinth of tunnels and pipelines in various cities around the world. Recently, he began incorporating figures into his pieces; contrasting hard architectural details with the softness of female figures floating through water. Hicks continues to explore the creative potential of stencils and the content they are able to illustrate. Tim Hans met up with Hicks last summer for our continuing series of photo-portraits of artists by Tim, and I interviewed him in anticipation of his upcoming solo show “Love Never Saved Anything” at 154 Stanton Street in New York City, opening March 7th at 6:30pm and running through March 19th (open 11:00am-6:30pm daily).

Caroline Caldwell: How did you get started exploring the tunnels and sewer systems in cities around the world? What interests you about it? What are some of the dangers? Any good stories?

Logan Hicks: Moving to NY is what really initiated the push the notion of going places that are ‘off limits’.

I grew up in the country, so I can remember checking out abandoned houses and stuff like that, but never really thought much about it. it was curiosity to see what was beyond the facade. When I moved to Baltimore, I poked around more and that’s when I came across the book ‘The Mole People’ which started me focusing on the city under me. Later I moved to San Diego, Los Angeles, and ultimately New York which is what firmly entrenched me in the idea of exploring places. Especially New York. To me NY has always been the quintessential city. It’s hard not to become amazed by the layers of the city.

I didn’t really know that there were communities of like minded me before moving, but I just ended up becoming friends with few people who shared my sensibilities. I suppose the default title is ‘urban explorer’ but I cringe at that title sometimes. To say you’re an ‘explorer’ sort of oversells it, but I guess saying that you’re a ‘really curious guy’ doesn’t really roll off the tongue. I just like checking out places and I like hanging out with the people that I explore with.

One you’ve managed to check various tunnels and buildings around the world though, it fuels the desire to see even more. Once you see what one subway system is like, you want to see the others. You want to see how it was made. Where it runs too. what is past that dark curtain at the end of the platform. Once you stand on top of a building crane 50 stories up, you can’t help but look up and want to get onto another. Part of it is that you just want to experience the rush. Part of it is that i just like to get away. As social as i am at times, i’m still an introvert at heart. I like to get away. To be unseen. To find quiet pockets of the city to go to. it helps keep me sane.

Stories? I’m sure there are a few, but the most memorable one was when I was exploring a tunnel out in Los Angeles with my good friend Jordan. We started walking into this round tunnel. It was maybe 8 feet wide. We walked in about 25 feet when I think I see something up ahead. Jordan was behind me so he didn’t see it, but I said ‘hang on’ and i yelled out ‘is anybody there’. After a second or two of silence a voice cracks the darkness with ‘yeah’. We were a bit startled cause it was just pitch black ahead and here this voice was up ahead out of our field of view, even with the flashlights on. I ask ‘you mind if we pass?’. “no” he says then follows up with ‘you ain’t got no camera do you?’. I’m a bit nervous at the question wondering if he’s going to mug us but I realize that it’s probably just some homeless guy who doesn’t want to be photographed during his lowest time. I say ‘yeah, but we aren’t taking pictures of people, just tunnels”. he gives a quick ‘ok, come through’ and we start walking. As we get closer we start to make out his silhouette, then as we get even closer we realize that there are actually two people. One standing, one sitting. The guy we talked too was butt ass naked, standing in the middle of this tunnel smoking crack not giving a fuck. There is no tunnel large enough to feel comfortable in as you walk past a naked man smoking crack. I had my hand on my knife the whole time and he ended up being fine. his friend was sitting down in the drainage tunnel letting the water pour over him as he smoked crack. I couldn’t help but think to myself, what is more crazy – us seeing two grown naked men smoking crack in a random tunnel – or the fact that they saw these two guys walk into a tunnel with a camera and never come back? That was probably the most odd experience I’ve had.

Caldwell: Your upcoming show will have a much stronger focus on the narratives of each piece and exploring themes such as old sailor’s superstitions. Can you talk a bit about this?

Hicks: Yes, the new work has evolved away from the architectural works that I’m known for. In the past I’ve worked from a more passive standpoint in my work. the architecture in my work was often contemplative, still, reflective. It was more of an internal thought. But last year though ended up being a fairly turbulent year for me. I had a string of bad luck that just tainted my daily life. Everything from finances, relationships, legal issues, personal happiness – everything. I was trying to salvage a few things in my life when I had a conversation with a friend of mine who said “at least you’re doing what you love”. I replied “Love never saved anything though”. That is the title for the show I am having in March – “Love Never Saved Anything” I started working from a more emotional point instead of intellectual. That is what led me to underwater photography. A good friend of mine in Long Beach offered a pool and herself as a model, so I took the opportunity to explore the medium. I fell in love with it. The drifting, weightlessness, floating model was sort of how I felt internally. It just felt like it was the perfect way to capture what I was going through – adrift in a sea of uncertainty. From there things just came together. I was connected with a great fashion designer out of Chicago who made dresses specifically for the next series of underwater shoots and I kept down that path. Along the way I came across various sailor traditions and superstitions and I was intrigued. There are so many obscure and odd traditions like ‘don’t cut your nails or hair on a ship’, or don’t talk to a redhead or you should shed a few drops of blood before boarding a ship for the season. There are hundreds of them, and some of them are more vivid than others, but I started to realize that these superstitions dealt with the same exact thing that every human in the world worries about – life, love, fortune, happiness, death. It’s the circle of life. It was the same thing that I was going through. So it just felt right to use these nautical traditions as a jumping off point to illustrate my own struggles. It has more of a narrative with these sailor traditions sort of providing the framework for the imagery for the work.

Caldwell: You’ve used the internet in conjunction with your art making for a number of years. You were active on some of the first internet forums and online dialogues about stenciling. Today, you make yourself a presence on social media so that people are able to observe a good deal of your artistic process. Would you say this has had any affect on the work you put out?

Hicks: It does. I think that especially when you have a technically demanding medium such as stenciling, the more you can educate the viewer on how you create the work, the stronger you make it. The aim is to help the viewer see the process and evolution of the work, from idea to execution. Ultimately it’s the work that needs to stand on it’s own, but it’s helpful if people understand how you arrived at the final result. So in that sense I find the communication critical to seeing the big picture. Ideally you hope that people can connect with every aspect of your work – the idea, the process, the execution, the medium, the story behind it, etc. For me it’s important to show people that the results of my work are not happy mistakes. It’s important that people see that you’re striving for something and that I’m working and working towards that vision. Seeing an obscure idea in your head morph into a physical painting is an interesting process.

Caldwell: To what degree do you allow your work to be left up to interpretation?

Hicks: If you’re making work that is so narrow in it’s scope then I just don’t think it’s very successful. I try my best to stay away from specific definitions. I might use a specific story, metaphor, experience, or tradition as a starting point for a painting, but it’s never the backbone of appreciation. It’s the inspiration for it.

If you need a story to go along with a picture, then I kind of feel like you’re more of an illustrator or story teller, but not a fine artist. Artwork is most successful work is when the viewer can connect with. If you’re telling the viewer what to believe, then what’s the point of making work in the first place? Successful art is nothing more than a mirror that allows the viewer to see themselves in. It’s a language that allows you to speak from your point of view that can convey the emotions that you’re feeling. So when I approach my work I try my best not to be so literal with the meanings. If you’re feeling a bit depressed, there are ways to imply that in the work. The colors you use, the strokes of color, the composition, the expressions of the models, even the title of the piece etc But if you have an artist who says “this piece of art is about when my dog Squeaks died and i was super sad, so i made this piece of art to remember squeaks” you just feel like their using art as therapy and you’re the unwitting ear that has to listen to them drone on about their life. I try to make work that speaks to the human condition. the cycle of life. Life, death, happiness, love and fortune. That is the pinnacle that drives most every decision we make.

I try to think as little as possible when I paint. Sometimes you need to think with your hands if that makes any sense. You just need to feel your way around the canvas.

Caldwell: Do you think the street art scene is becoming formulaic, what with the seemingly abundant amount of legal walls, festivals and group shows, or is this still an authentic progression?

Hicks: Street Art is dead. The corpse of street art has wandered the streets trying to find a new label to wear without any success. The original actions, motivations and effectiveness of street art died long ago.There is some phenomenal work that is still produced that could be classified as street art in the fact that it’s art that is on the street, but I think that people trying to still claim that ‘street art’ is revolutionary or subverting the gallery model on it’s head is idiotic. Originally street art evolved because there was this in-between group of kids who didn’t do graffiti, but they didn’t fit into the gallery system. So they found a gallery – the street.

However, when a subculture or movement becomes self aware you can’t claim that it’s pushing the boundaries really. Once you’re self aware, then people start trying to define it. They start to impose these imaginary rules, protocols, and ideas. So now you can say that ‘this’ is street art, but ‘that’ isn’t. These days you have kids paying 40k a year going to art school trying to emulate what evolved in street art decades earlier. You have real estate developers that use street art as a handshake to the surrounding community to ease the transition of gentrification. You have street artists claiming that they’re raging against the machine while wearing Louboutin shoes at the opening. Street art has become a parody of itself. I’m not saying that the work isn’t good, but the definition of street art as an overall movement is antiquated.

If you look at artists like Aryz, C215, or Swoon, and you just think ‘that’s great art’. You don’t think ‘they are good for a street artist’. Good art should be timeless. But you look at some artists and you try to imagine them 50 years from now and the work doesn’t hold up without the street art label to carry it.

The definitions and classification of artists is something that artists shouldn’t concern themselves with. Artists should just make art. Labeling yourself limits how people perceive you. It limits the potential that you have. I’ve been included as a street artist over the years – and maybe I am – but I’ve never embraced it because I never want to feel limited. I just want to make art and I don’t really care if the tight jean fix wheel hipster likes it, or the 80 year old trust fund manager likes it. My focus is just making art that conveys the ideas and vision that I have. Labels and it’s definition is best left to others.

Caldwell: If you weren’t an artist what might you be doing with your time?

Hicks: Crime or drugs or laying in a grave rotting. There has never been a plan B.

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Photos by Tim Hans

An introduction to Michael Beerens

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Michael Beerens is a a Parisian  artist. He started doing graffiti in the late ’90s but transitioned to more illustrative work in 2007, after a serious motorcycle incident which left him in a hospital bed for nearly 6 months. “I realized that graffiti, the way I practiced it, was a completely selfish act and limited in time, jail was always around the corner,” Beerens states in his bio. “Gradually I started using painting as my forum, a way of conveying a message, an idea.” It’s not clear if his transition from ‘graffiti’ to ‘street art’ was also a transition from working illegally to doing more commissioned walls, however he implies that doing street art, to whatever degree, is a lesser risk of arrest than graffiti. I know this is a commonly accepted idea now but I’ve never seen it in an artist statement.

Beerens work is heavily symbolic, often using animals to depict metaphors for struggle, subversion and the daily grind.  The combination of his selective use of color, the detailed conglomerations of human-objects to construct larger objects (i.e. the bird’s nest above) are quite reminiscent of Blu.

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Photos courtesy of Michael Beerens

Roti’s gift to the new Ukraine

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Last month, Roti presented a massive marble sculpture, titled New Ukraine, to the Ukrainian people protesting in Kiev, dropping it in the middle of Kiev’s Independence Square. You can read more about the sculpture over on Brooklyn Street Art. Last week though, Chris Cunningham posted the following video showing how the work was made and installed. The whole thing is quite inspiring.

‘To the new Ukraine’ – (Short) from Chris Cunningham on Vimeo.

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Photos by Chris Cunningham

Trevor Paglen and the public domain

NSA headquarters in Fort Meade, Maryland
NSA headquarters in Fort Meade, Maryland

A few weeks ago, a site launched that is being hailed a major experiment for 21st century journalism and a bastion of freedom in a world increasingly less safe for adversarial journalism, even in the USA (anyone notice how far the USA dropped in the press freedom rankings this year?). That site is The Intercept, whose contributors include Glenn Greenwald and Laura Poitras (best known for their articles based on documents leaked by Edward Snowden) and Jeremy Scahill (probably best known for the book and the film Dirty Wars). So, on a site like that, where the focus is politics, law and security and the contributors are world-class journalists who specialize in those topics, would you have guessed that one of their very first articles on launch day would be by an artist? Maybe I’m not giving the arts enough credit, but I was surprised to see a post by artist Trevor Paglen on my first visit to The Intercept.

In partnership with Creative Time Reports, The Intercept published three stunning photographs by Paglen of offices that make up a small part of the America’s international intelligence/surveillance network: The headquarters of the National Security Agency, the National Reconnaissance Office and the National Geospatial-Intelligence Agency. The publication of those photos alone is interesting, but not really news for Vandalog. What really makes these three photographs special, and why I’m writing about them here, is that Paglen released them into the public domain. That means anyone can legally reuse the images pretty much however they want without having to ask Paglen’s permission, crediting him or paying him anything.

The National Geospatial-Intelligence Agency in Springfield, Virginia
The National Geospatial-Intelligence Agency headquarters in Springfield, Virginia

The images are just out there. Free. Ready for whatever you might need them for. Go ahead. Use them. Spread them around. Paglen’s hope is that we can have better conversations about these agencies if we can picture them. He wants these photographs to be seen.

It’s that desire for sharing, and the will to act on that desire in a way that traditionalists would argue is against the photographer’s own self-interest, that makes these images are so fascinating to me. I write in my recent ebook Viral Art about how images exist online in much the same way that street art exists in public spaces. Photos on Facebook or Tumblr reach the same general population that street art is trying to reach, except perhaps more efficiently. Sure, plenty of images get reposted and shared on the web every day, but so much of that sharing technically violates copyright laws and is illegal. In this case, Paglen is actively encouraging sharing and making it legal, which can only amplify how far and wide the photographs are spread.

These photos are artworks not just because they’re beautiful images of interesting subject matter and speak to issues of the surveillance state. They’re conceptual artworks in which we are all implicated by our moral obligation and legal right to freely share them, a legal right that Paglen has chosen to grant us. And I’m writing about them because Paglen’s choice of licensing makes them organic viral art, in the freest way possible, and I also felt an obligation to share the images.

Plus, I wanted to finally write about some viral art that is completely disconnected from street art, hopefully providing some idea to those who haven’t yet read the book of my thinking about what viral art is and can be.

The headquarters of the National Reconnaissance Office in Chantilly, Virginia
The headquarters of the National Reconnaissance Office in Chantilly, Virginia

Photos by Trevor Paglen

Tim Hans shoots… Mon Iker

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I met Mon Iker at Living Walls in 2012, when she was a muralist for the conference’s all-female year. Since then Mon has relocated to New York. Last summer, Tim Hans photographed her on a Brooklyn rooftop for his continuing series of photo-portraits of artists. I took the opportunity to reconnect with Mon and ask her a few questions over email (although I should have edited them first, note the error in question 4).

RJ: What brought you to New York?

Mon Iker: Although I’ve been in NYC off and on since 2011, last spring I received a scholarship to participate in an artist residency program at the Hemispheric Institute of Performing Arts & Politics (EMERGENYC) where I was able to study and create with world-renowned artists/activists such as the YesLabERRO GRUPO, and Peggy Shaw. It was extraordinary, and I’m very thankful for that opportunity, but living expenses weren’t paid so I had to find a means to make it work.  Happenstance – in particular, a facebook post by the Yes Men – led me to apply for a paid internship at what appeared to be a cryptic sounding but politically minded arts studio called Not An Alternative. The residency only lasted three months, and I hadn’t planned my life that far in advance to know what I was going to do after it ended. Not An Alternative winded up being exactly what I was looking for, so I’ve decided to settle in the city to continue to work with them while also working on my own stuff.

RJ: Your mural from Living Walls 2012 is one of my favorite murals in Atlanta, but I don’t think of you as a prolific street artist. How did you end up painting on the rooftop where this photo was taken, painting with a bunch of street artists?

Mon Iker: Thanks; that means a lot to me. I enjoy what you do. Trek had come to the city and we were hanging out when he told me about a rooftop that a bunch of folks were going to paint later. Art in reclaimed space always gets me excited, so I hopped on board. I ran into LNY, whom I’ve known since Living Walls, and met Icy & Sot, ND’A, Kyle Hughes Rodgers, and Vexta – all incredibly friendly people.  I actually didn’t have any tools on me, so freeloaded some primer white and a leftover paintbrush to make a quick doodle. Hearing about the tragedy that occurred later on that same rooftop really devastated me. My heart goes out to Icy & Sot and all those affected.

RJ: What attracts you to muralism?

Mon Iker: The idea that advertising is the only large scale visual language sanctioned in public space is revolting to me. I feel like muralism and other forms of public art are the only media with the subversive potential to rupture a culture overstimulated by an alternate reality that consumerism creates. One of the things I like to focus on in my work (as well as at NAA) is the repurposing of authoritative language; something that is exploiting all of us is especially ripe for exploitation in itself. Also, did I mention I love to paint? And, to be honest, my piece at the conference in 2012 was the first time I’d ever used spray. I feel like there’s no going back. Absolutely addicted.

RJ: What are the essential tools in your studios?

Mon Iker: I work in a variety of media, ranging from street art, paintings, and photography to performance, animation, and film. So, if I had to narrow it down: my camera, my journal, some microns, spray, and any cheap house paints I can find. I’ll still always love my oils, though. Its funny you mention “studios”, because I’ve actually been homeless for a little more than 2 years. Deciding to stay in NYC was a huge decision; one I’m glad I made because I’m finally able to set up a studio again. I’m also currently in the process of setting up a new site, publishing new work, etc.

RJ: How does New York compare to Atlanta?

Mon Iker: Although I’m not originally from ATL, it’s easy to find the arts community there. Everyone knows each other. Even so, I still never quite felt like I fit in. The support base for artists who are interested in activist/political expression doesn’t really exist there as it does in the city, and my work leans strongly in that direction. Regardless, not having my feet planted firmly in either place yet still makes me feel like a drifter. But perhaps I’ll always feel that way.

Photo by Tim Hans

mobstr proves that street art + phone number = been done (but that’s okay)

Check out the above video. It’s the first part of mobstr’s new series, The Number. Earlier this month, I wrote about how Geoff Hargadon has decided to share voicemails that he has acquired as part of his Cash For Your Warhol project. Fauxreel has also put up a phony ad with a phone number. Banksy used phone numbers for Better Out Than In last October. Swampy has a voicemail now too. And of course COST and REVS put a working phone number on their wheatpastes in the 90’s. I think it’s a fun idea. Now, mobstr has joined in.

He painted his phone number at a prominent spot in London, right on top of Old Street station at the Old Street roundabout. To give some sense of this location, it’s a stone’s throw from a few Banksy pieces covered in plexiglass and even more that have been destroyed. It’s where I used to start my street art walking tours. The roundabout is just blocks from the thick of London street art. Actually, the exact spot mobstr painted was host to this domino piece for years. Apparently, it’s now gotten to the point that people are so used to street art around Old Street that it’s entirely expected.

It used to be that a phone number would surprise or confuse people. Even as recently as last week, I’ve heard people say, “I saw those COST and REVS wheatpastes back in the day, but I had no idea what they were.” The voicemails that have been shared from the Cash For Your Warhol project are mostly from callers who are confused or angry about the signs. I haven’t heard of many people calling Swampy’s number (although I definitely encourage you to give it a try). Banksy had to explain the concept on his website.

With The Number, we seem to have hit a critical mass. Phones have been used in street art so much now that people are calling the number ready to perform for whoever is on the other end. They seem to know what’s up. Maybe that’s just because the piece is at Old Street, I’m not sure. But mobstr’s callers definitely become part of the piece in a knowing way that the Cash For Your Warhol callers are not (and voicemails for the other projects that used them haven’t been released).I’m a fan of street art that is innovative, work that pushes boundaries. At least that’s what I like to think. mostr’s piece doesn’t do that, but that turns out to be okay. Now, only because the concept is a somewhat familiar one, a phone number associated with a piece of street art provides an opportunity for a new kind of honest interaction where the caller/viewer is at least partially in on the joke and can participate with the street artist in the completion of the piece.My hat is off to mobstr for once again creating street art that thrives on away from keyboard audience interaction while still having a finished product that looks great online. That’s not easy.