Philadelphia kicks off spring with new ad busts

Joe Boruchow. Photo by Conrad Benner.
Joe Boruchow. Photo by Conrad Benner.

Spring has sprung in Philadelphia, and the local street art community seem to be celebrating with new ad takeovers in the city’s bus shelters. Thanks to Jordan Seiler / Public Ad Campaign’s Public Access initiative, opening the advertising kiosks in the vast majority of Philly’s bus shelters is a breeze. Just this week, Joe Boruchow and NDA, both of whom we’ve recently shown at LMNL Gallery, replaced a few ads with their own artwork. NDA’s pieces were both collaborations with Hellbent, who promises similar work in New York City soon.

NDA and Hellbent. Photo courtesy of Hellbent.
NDA and Hellbent. Photo courtesy of Hellbent.

Jordan Seiler was the first artist in recent memory to bring ad takeovers to Philadelphia, back in 2010. And until last summer, that’s about all there was, until Seiler made the Philadelphia infinitely easier to open up by producing a “key” that matched their custom security screws. Vandalog contributor Caroline Caldwell was probably the first to test out a Philadelphia key. Since then, the tools have reached a handful of artists in the city.

Public Access "keys" by Jordan Seiler. Photo by Jordan Seiler.
Public Access “keys” for various cities by Jordan Seiler. Photo by Jordan Seiler.
Joe Burochow. Photo by Thomas Buildmore.
Joe Burochow. Photo by Thomas Buildmore.
NDA and Hellbent. Photo courtesy of NDA
NDA and Hellbent. Photo courtesy of NDA

Unfortunately, it looks like this new-found street art surface may be short lived in Philadelphia. Hundreds of the city’s bus shelters are being replaced with an upgraded model featuring electronic billboards. With that in mind, for those with keys, here’s to making good use of them while you still have a chance.

Photos by Conrad Benner, Jordan Seiler, and Thomas Buildmore, and courtesy of NDA and Hellbent