The Strip Box: A fun new ad disrupting tactic

April 25th, 2014 | By | 3 Comments »
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The “destructeur”

Farewell‘s Strip Box is one of my favorite ad disruptions in a while. It relies on a dangerous and highly effective device that Farewell called the “destructeur,” simply a piece of wood with a couple dozen X-Acto blades on it. Put the destructeur in the right mini-billboard, and, well, just watch the video…

Photo courtesy of Farewell


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