The Strip Box: A fun new ad disrupting tactic

The “destructeur”

Farewell‘s Strip Box is one of my favorite ad disruptions in a while. It relies on a dangerous and highly effective device that Farewell called the “destructeur,” simply a piece of wood with a couple dozen X-Acto blades on it. Put the┬ádestructeur in the right mini-billboard, and, well, just watch the video…

Photo courtesy of Farewell