Desire Obtain Cherish billboard takeover

This billboard takeover in Hollywood is nearly perfect. Effective as a billboard takeover for the anti-consumerism, the use of a perfect “Big Brothter-y” image and for completely removing the original text on the billboard. Plus, and here’s the kicker, the artists call themselves Desire Obtain Cherish, so, if you’re in on it, it’s a bit of an ad for them too, but if you’re not (and I’m guess most people are not), it’s just a takeover.

Photo by Desire Obtain Cherish