Kidult and Barbara Kruger respond to Supreme craziness

May 4th, 2013 | By | 1 Comment »
Suepreme by Kidult

Suepreme by Kidult

Update: gilf! sent me this screenshot from a post on Instagram by @willnyc. @13thwitness is Tim McGurr, the son of Leonard McGurr aka Futura. Futura designed the original Supreme logo. Futura’s daughter Tabatha McGurr blogged for years on the Married to the MOB website. @willnyc’s post went up before Kidult’s image. A case of “it’s a small small streetwear world” and “Suepreme” was an inevitable and obvious gag for people to pick up on, or (and this is a total conspiracy theory) a case of collaboration between Supreme and Kidult, facilitated by Tim McGurr? Thoughts? This isn’t the first time Kidult has been suspected of working for the brand he is supposedly skewering. And of course, even if Supreme didn’t hire Kidult, there’s the argument that even a “Suepreme” parody t-shirt is still a great advertisement for the real Supreme.

Supreme is suing Married to the MOB’s Leah McSweeney for the Supreme Bitch t-shirts that she’s been making for the last decade or so. In response, Barbara Kruger (the obvious inspiration for Supreme’s logo and an artist who many people do not realize got her start on the street) commented on the lawsuit with this Word document.

Other artists have taken to commenting on the ridiculousness of this suit as well, most notably Kidult. The artist known for painting his name on storefronts (including Supreme’s NYC shop) who have appropriated graffiti aesthetics for fashion or advertising purposes is going to be giving away free t-shirts on his website today with the above “Suepreme” graphic.

Kidult’s Suepreme shirts will be available for free at 3pm east coast time from his web “store”.


Category: Art News, Products | Tags: , ,
  • http://twitter.com/gilfnyc gilf!

    Wearing this shirt still promotes the brand. It’s unfortunate that the iconic styling of their branding which was directly “inspired” by Barbara Kruger’s work, is only understood by many as the Supreme brand. To those it is not a reference to Kruger, whose work directly chides the capitalistic consumerism that IS Supreme.