PublicAdCampaign’s Madrid takeover

April 6th, 2011 | By | 2 Comments »

Jordan Seiler. Translation - Make love to your city, caress and hold her tightly.

On March 30th, Jordan Seiler and some Madrid-based helpers disrupted bus-shelter advertisements throughout Madrid for PublicAdCampaign‘s latest takeover, MaSAT (Madrid Street Advertising Takeover). Over 100 artists and everyday people from around the world contributed to MaSAT by supplying text which was then printed on the posters that Jordan and his crew installed. Here are a few of my favorites:

TrustoCorp

Charlie Todd of Improv Everywhere. Translation - advertisement for a bad movie

Joe Iurato

Logan Hicks

And the MaSAT project is particularly interesting to me because Jordan is participating in the Street Communications panel that I am moderating this weekend at Haverford College and because both the Schillers and I (Marc and Sara will also be on the panel) participated in MaSAT by sending some text:

Marc and Sara Schiller of Wooster Collective

RJ (me). Translation - Hi Carmen. I hope you’ll smile today!

Photos courtesy of PublicAdCampaign


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