Shooting things with TrustoCorp

Posted: August 11th, 2010 | Author: RJ | Category: Featured Posts, Photos, Random | Tags: trustocorp | 4 Comments »

Last month, I met up with TrustoCorp at their headquarters. While there, I got to see some of their customized Trusto products and of course some signs. The highlight of the visit was something unexpected though. Just as it started pouring rain, we went to the roof of TrustoCorp’s building and played a game of TrustoShootout. We didn’t have the fancy setup from their solo show, but we did have a pellet gun and some posters.

In the past, I’ve been critical of TrustoCorp working indoors. Their signs work so well because they show up unexpectedly and in the perfect environment and a show full of signs would be kind of boring, but I think this game might be exactly the sort of thing that TrustoCorp can do to liven up gallery shows and consequently make their signs more interesting indoors. Like their signs, it’s fun. Unlike the signs, they environment isn’t so essential. If anything, the perfect environment for shooting illustrations of “arrogant rappers” is at a gallery opening after a couple of beers!

Now if only they could design a “pretentious blogger” target…

http://Website James

From what I’ve heard, the person(s) behind Trustocorp run an creative agency (which I won’t name here) that according to their own website, works with “brands and advertising agencies on visual identity and creative marketing for the urban clientele.”

Also on their site is a long list of their clients, many of which are multinational companies, such as Nike, Pepsi, Ford, Chevrolet, Xbox and Disney, to name but a few.

I may of course be wrong about this, but if it is in fact true then would it not be a little hypocritical of them to have recently destroyed the work of Mr Brainwash for being a sell out, and not authentically ‘street’ enough?
http://www.vandalog.com RJ

Obviously I can’t comment either way on the identity of the people who run TrustoCorp and if people start guessing I’ll take those comments down. Same as I would for any other street artist trying to remain anonymous.

If TrustoCorp or any other artist does work in a creative agency though, so what? A lot of street/graffiti artists who don’t make a living from their art work in advertising or design. I once saw an interview with an artist who did ad disruptions on bus stops, and he mentioned that his day job often involved designing the same advertisements that he was defacing.
http://blog.vandalog.com stephanie

you just wanted an excuse to post a picture of yourself with a gun. You look more badass. Now you can get more chicks.
http://www.dropdread.ro silvia

c’mon guys, you dont work outside the system ‘n u know it, no matter how retarded it gets by separation(workin with big brands sort of thing, cash rule it, they offer better services to u but pay less the workers..you’re happy eatting that sweet chocolate and wearin those nikes..u jus dont give a shit some asian busts his fingers on it for 2 cents). u build urs in the much bigger piramidal one; you will b judged, praised by looks,skills,..n other things, disrespected as well as hated. which is obvious. the way towards perfection can mean many things. unfortunatelly..a painter does know how to watch his painting and do it..but can he just not act like Picasso? plus, processing inside your brain alone..u cant rich full potential that way. u need such a larger view, u need to detch in order to observe things, thenget back and sniff em.
i like TC and i take what they do for w2hat it is when it is..otside the shit i relate to..they’re free to be who they are.
cheers