“Bob-omb,” an all-GIF augmented reality exhibition in NO AD

A screenshot from Bob-omb, featuring stills of art by James Kerr (Scorpion Dagger) and Dave Whyte.
A screenshot from Bob-omb, featuring stills of art by James Kerr (Scorpion Dagger) and Dave Whyte.

Wow. That headline is full of some jargon and gibberish… Sorry. Let me explain…

Today marks the launch of the latest exhibition in NO AD, a new evolution for the smartphone app that simulates a world in which New York City’s subway station advertisements are replaced with public art. NO AD, which I’ve written about before, uses augmented reality to digitally replace the ads on your phone’s screen. Here’s how it works.

NO AD has become a really interesting exhibition space, somewhere between a digital exhibition and a guerrilla street art exhibition. The very platform is an artwork, so NO AD’s art exhibitions exist within another work of art, and the platform gets you thinking as much as the art it displays.

I’m honored that the NO AD creators (between PublicAdCampaign, The Heavy Projects, and The Subway Art Blog under the umbrella of Re+Public) asked me to curate the first exhibition NO AD made up entirely of animated GIF art. That exhibition, titled Bob-omb, launched today and includes artwork from by The Barkers, Caitlin Burns, Dave Whyte, Hrag Vartanian, James Kerr – Scorpion Dagger, Jeremyville, Maori Sakai, Molly Soda, Paolo Čerić aka Patakk, Ryan Seslow, The Current Sea, YoMeryl, and Zack Dougherty.

In the past, the vast majority of content in NO AD has been static images, but Bob-omb takes full advantage of the platform by focusing exclusively on animated pieces, transforming static advertisements into dynamic artworks.

Bob-omb is an effort to weaponize GIF art as a tool for reimaging public space while simultaneously highlighting the variety and depth possible with the medium. The artists range from filmmakers to illustrators to journalists, and their work varies from hyper-short documentary videos to abstract digital illustration.

To view Bob-omb, simply download NO AD for your iPhone or Android device (or update it if you’ve already got the app on your phone), find a New York City subway station, open the app, and start pointing your phone at the ads. Or download/update the app and try the test image below.

I want to give a big thank you to all of the artists in Bob-omb and the team behind NO AD for this opportunity.

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Test image: Download NO AD and use this image to see how it works.

Images courtesy of NO AD

Link-o-rama

Gane and Texas in Philadelphia
Gane and Texas in Philadelphia

Sorry if some of these links are a bit dated, but hopefully they’re still interesting:

  • Don Leicht, the original Space Invader, has a exhibition of his work on now at Mary Colby Studio & Gallery on City Island in the Bronx. Leicht has been making space invader characters for the street and for galleries since 1982, often in collaboration with John Fekner. Both Leicht and Fekner have never really embraced the spotlight in the way that others from their generation have (particularly in recent years), and so Leicht’s place in early New York street art often goes unacknowledged. Whereas Space Invader’s characters are generally lighthearted and fun and more about interesting placement than interesting content, Leicht’s content is political. His invaders, painted in camo, serve as a reminder/warning that war is real and of the relationship between videos games and the military.
  • The app NO AD, which I was pretty excited about when it launched and even more excited about once I got to try it out myself, recently announced their next exhibition on the app. NO AD is working with the International Center of Photography to display images from their current exhibition, Sebastião Salgado: Genesis. I love that the ICP is into this idea. NO AD is a fantastic exhibition platform, but it’s also a bit of an odd one, so it’s very cool to see the ICP embracing both augmented reality technology and an anti-public-advertising platform. Click here for more info on the exhibition.
  • Speaking of public advertising, this crazy thing happened in Hong Kong.
  • And over on Hyperallergic, Julia Friedman addresses the major discrepancy in how  New York City enforces laws relating to public advertising. Essentially, the current enforcement strategy seems to punish artists and activists while leaving corporate interests to do whatever they please.
  • I really enjoyed this article on the painfulness of advertisers appropriating street art and graffiti for their own ends, to the point that Perrier actually replaced a mural of Nelson Mandela with an advertisement featuring the hashtag “#streetartbyperrier”.
  • Speaking of water companies, street art and hashtags…  The folks being the for-profit bottled water company WAT-AAH (aka Let Water be Water LLC, or as I like to call them “Evian for Kids”) sent The L.I.S.A. Project NYC a cease and desist letter for using a hashtag that they claimed to own the trademark for (they don’t). Animal has more on that ridiculous story.
  • Jorge Rodríguez-Gerada created a massive piece on the National Mall. Impressive piece. Impressive location. Good stuff.
  • Conor Harrington had a great show in NYC, at a pop up space with Lazarides Gallery from the UK. I went up for the opening, and despite the space being lit like a haunted house and seemingly pumped full of mist from a fog machine, the work looked even better than I had anticipated. Plenty of artists can paint traditionally beautiful paintings, and plenty of artists can use drips and tags and half finished elements and things like that to make their paintings look “street” or to make it look like they are saying “screw you traditional notions of beauty and fine art painting!” Few artists can do what Conor does, which is to utilize all of those styles and techniques, from beautifully staged scenes painted with perfection to all the different ways to make a painting look rough and cool, but utilize those things in the right balance and with respect. To Conor, it looks like a drip is no different than the a detailed brush stroke. The “disruptive” elements look like they belong. He isn’t trying to destroy painting. He’s trying to bring it to new heights, and he’s much better at it than most.
  • It was a surprise to see that Jonathan Jones at The Guardian actually liked a recent Banksy piece, but then again it was a good piece with an even better story in the end.
  • This article on the utter failure of a major “street art biennial” in Moscow is an absolute must-read.
  • This fall I’ve seen (online) two interesting pieces of endurance art, both of them by female artists in New York City who took to endurance art to address what they see as crises.
    • gilf and Natalie Renee Fasano walked 15 miles barefoot around the city. 60 million or more people worldwide live every day without shoes. Interestingly, Gilf’s project was not so much an awareness campaign as an opportunity for self-reflection that she documented and publicized. None of her Instagram posts on the performance provide information about what can be done about this problem, and the video documenting the work provides no context except the text “A day in the Shoes of the Shoeless with gilf!” On some level, I find that frustrating. But of course the work wasn’t about raising national awareness for this issue. gilf’s own description of the project makes that clear. It was more a project for herself. And that’s great and useful too, but on some level I can’t get over the missed opportunity here to make the project more than personal suffering/meditation and self-promotion. Why not simply say, “And if this project is bringing the issue of people without shoes to your attention and you want to help, here’s something you can do.”? Yes, it’s a personal project for self-reflection, but it’s also an artwork that was promoted all over the web. So, I’ll close by saying that if you do want to help provide shoes for people in need, Soles4Souls seems to be the place to go (thanks to Animal for that tip).
    • Emma Sulkowicz has to be one of the bravest, most impressive people I’ve read about in a long time, and I almost hesitate to call what she’s doing an art piece, lest it devalue her actions in an age when so much art is devoid of the kind soul this particular performance/way of living requires. For nearly two months, Sulkowicz has been carrying her dorm room mattress with her to every class, every lunch break, every party, and everywhere else she goes, constantly, and she says she will continue to carry her mattress with her “for as long as I attend the same school as my rapist.” More about this piece, and the reaction she’s received from her fellow students at Columbia University, at Hyperallergic.

Photo by RJ Rushmore

This app turns the NYC subway system into an art gallery

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NO AD beta-testers and friends of Vandalog, Luna Park and laserburners

I should be working on something else right now. I should be doing writing that I really need to finish ASAP, writing that could bring me some considerable upside both in money and reputation. But then Jordan Seiler and the heavy projects (as Re+Public) and Subway Art Blog went and released their awesome and eagerly anticipated new app: NO AD. So I’ve become momentarily distracted, and you should be too. Go download NO AD right now (for Android or iPhone), especially if you live in New York City.

NO AD is an augmented reality application that gives you a glimpse of the New York City subway system without advertisements, a world where billboards are for art instead of ads. NO AD replaces the top 100 ads in the subway system at any given moment with art. How? By using the ads like QR codes. Simply download the app to your phone, open it while you’re on a New York City subway platform, and point your camera at an advertisement. On your phone’s screen, you’ll see the ad almost magically replaced by artwork. Download the app now, and give it a try with this image:

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See how amazing that is?

And here’s a short video about the app:

This idea isn’t entirely new. NO AD may remind some readers of Steve Lambert’s Add-Art or Julian Oliver’s The Artvertiser. But Add-Art hasn’t been functional for some time and The Artvertiser never really made it beyond a fun experiment and no longer appears to be in development, so it’s great to see other artists take up the mantle of digitally and legally replacing ads with art.

One question that I’m sure will come up: How does NO AD know what subway ads look like? The app developers essentially have to feed the app information about what ads are up in subway stations at any given time, which means that they have to go out and photograph every different subway ad they can find and rotate ads in and out of the app. As new ads rotate in, so will new artwork.

On some level, NO AD is an ad takeover tool. It takes space that is currently filled with ads and replaces those very specific ads with art. They could have just as easily used other objects around NYC as “triggers” for the art, but they decided to go with ads. Plus, for the initial launch, they’ve partnered with about 50 artists, many of whom have been outspoken critics of public advertising.

Today, NO AD is a kind of “what if,” a thought experiment to get people thinking about what it would be like to replace the ads with art, because of course you still need to take out your phone, open the app, and look at specific ads to see the artwork. So, essentially, it could be said that the app is a gimmick to get people thinking about replacing ads with art, rather than a tool to actually achieve that.

But NO AD may not be just a thought experiment in a few years. Fast forward to when everyone and their mother is wearing some version of Google Glass all day long. There will still be ads on the subway, but with NO AD running in the background on your Google Glass, you won’t see the ads. You’ll just see art exhibitions.

And that’s the other half of NO AD, the part that is more than just a thought experiment or a very long-term thinking anti-advertising strategy: It’s potential as an exhibition space. The first set of artists whose work is being exhibited through NO AD (including Vandalog’s Caroline Caldwell) are a motley crew of experimenters and friends of the organizers, which isn’t such a bad thing since these guys have some very talented friends, but imagine given a single artist a chance to take over all of the ads on the subway, or bringing in a professional curator to use NO AD and the subway system as an exhibition space in a more organized way. NO AD is an exhibition space that exists somewhere between the physical and the digital, always bringing with it an energy of political activism and chance.

NO AD is a glimpse into the future, a new exhibition space, and a platform for activism. I’m excited.