Seeing as JCDecaux is an official sponsor of the COP21 conference, it makes sense that they would open up their bus shelters to messages about climate change. Of course, that’s not what happened. This was an unauthorized action, a mass ad-takeover organized by Brandalism, who say that the posters “highlight the links between advertising, consumerism, fossil fuel dependency and climate change.”
Brandalism is a large-scale billboard hijacking project up right now throughout England. The organizers have put artwork over ads in Leeds, Manchester, Birmingham, Bristol and London over the past few days, and they’ve worked with dozens of artists from 8 countries to do it. So far, about 35 billboards have been taken over and replaced with art, but there may be as many as 50 when the project is finished. The project calls itself the “the world’s first international, collaborative subvertising project,” which is not true, but it is still very exciting and a high-impact way to show what could be in our public spaces instead of advertising. Some fantastic artists have contributed to the project including Jordan Seiler, OX, Ron English, Cleon Peterson, Paul Insect and Know Hope.