52 weeks of ad takeovers in NYC

January 6th, 2017 | By | No Comments »

Admittedly, things have been a bit quiet on the blog lately. Not very many posts on Vandalog, and you may be wondering what’s up, but we’ve been staying busy on a few major projects behind the scenes. This week, we’re excited to share to share one of those projects with you: Art in Ad Places (AiAP), an entire year of ad takeovers in NYC.

Co-curated by Vandalog contributor Caroline Caldwell and I, AiAP is a 52-week public art campaign replacing NYC advertisements with artwork. AiAP launched on Thursday with artwork by Adam Wallacavage and an article on Hyperallergic. Every week, starting this week and continuing for a full year, the AiAP team will install a new artwork by a different artist at a payphone in New York City. AiAP is an active and artistic response to the unending proliferation of outdoor advertising in New York City and elsewhere.

AiAP was inspired by a specific instance of an especially body-shaming billboard that we walked by almost every day this past spring, a general dislike of outdoor advertising (consuming advertising is unhealthy, and with outdoor advertising, there’s no way to opt-out, except to remove it), and a desire to see a different kind of ad-takeover campaign. Rather than putting up a lot of ads in one day, AiAP will be sustained over a year, one artist at a time, with each artist giving their reason for participating.

We kicked off AiAP with an installation by Adam Wallacavage. The poster, part of Wallacavage’s Shipwrecks of Unicorn Beach series, can be found in Williamsburg, Brooklyn.

Further AiAP installations will come from artists from all over the country and who work in a variety of mediums. Artists will be announced each week on Instagram as their posters are installed, with the full line up only being revealed at the culmination of the exhibition.

To keep up to date with AiAP and learn more, check the website, follow the campaign on Instagram and Facebook, and sign up for the AiAP email list.

Photos by Luna Park


Category: Featured Posts, Vandalog Projects | Tags: , ,